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Suggested Marketing Calendar to Engage with Potential Clients

Getting Started with selling Hawaii:

Week One: Review the Engagement Suite, learn about the islands, hotels, understand the product you are going to sell and review the travel specials. You can also go to GoHawaii.com and participate in their destination specialist program.

Week Two:
Research and sign up for events such as Trade Shows, Bridal Fairs, Community Events. (Prior to the event print out flyers/current specials, offer a “show only special”, consider some type of door prize to collect new names for your database.)

Week Three
Organize your client list by Target Market (such as: Adventure, Romance, Families, Golfers, General Clients, etc.)

Week Four
Email market specific postcards to each target market. Place ads in local publications, magazines, and programs. Place Hawaii destination banner ads on your website.

Week Five
Follow up postcard emails with a phone call to inquire if potential clients received the postcard, and if they are planning on taking a vacation in the next 12 months. Statistics prove that a follow up phone call can increase your response rate by as much as 15%. Wednesdays and Thursdays are the best days to call on new leads. Best time to call is during the day at 8-9am or 4-5pm.

Note: Track your marketing plan and progress in a spreadsheet: clients and contact info; outgoing and incoming emails; phone calls and responses, etc.

Note: Once you acquire new potential clients from ads, shows, and events add these clients to your database and begin with week three again.