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Marketing Tips
 
How to Find Potential Clients
Nearly everyone wants to go to Hawaii at least once in their life.  You never know when you may come across a potential client.  One way to approach the market is to think about various niches that are important to the traveler.  Destination weddings are very popular and Hawaii is an excellent suggestion that you can make.  Many travelers may try to book their trip to Hawaii online, but do they really know what they are actually getting?  If something is not up to expectations is there an online service to help?  That is where your expertise comes in.  By knowing the product you can help your clients make informed decisions to ensure a better vacation.  A great tool that is available to travel agents is GoHawaii.com  which is Hawaii’s official tourism site.  They offer a destination specialist program that will help you become more familiar with the islands and all they have to offer.  You can also get some great tips; find free festivals during your clients travel dates and much more.  Below are some suggestions to help you focus your marketing efforts.  Also provided is a Marketing Calendar to keep you focused as well as print and email marketing tools like postcards and flyers. At Blue Sky Tours we are dedicated to helping you become a Hawaii specialist.
 
Market Segments
  • Active travel – Hawaii has something to offer all outdoor enthusiasts.  With numerous hiking trails from easy to challenging, scuba, snorkeling, paddle boarding, surfing, kayaking, mountain tubing, horseback riding, zip lining and 4-wheel drive your clients will never be bored. In addition they can visit numerous botanical gardens and breath taking waterfalls.  Blue Sky Tours offers many of these exciting activities.
  • Romance: Honeymoons, Destination Weddings and Anniversaries - Hawaii and romance go hand in hand with its white-sand beaches, beautiful flora and fauna and the deep blue Pacific Ocean.  There are many venues and services available for a picture-perfect celebration that your clients will remember for a lifetime.  Our Hawaii specialists can help you plan this very special vacation package.
  • Beach Lovers – Hawaii has some of the most beautiful beaches in the world.  In addition to the pristine white-sand beaches, there are also black, red and green-sand beaches.  From world-famous Waikiki Beach to equally famous Kaanapali Beach we can help you find the perfect beach for your clients.
  • Regional Cuisine – Farm to table is very popular in Hawaii and it helps support the locals. Your clients can visit a farmers market in the afternoon and may find that same produce being served at a five-star restaurant in the evening.  The regional cuisine blends Hawaii’s diverse, ethnic flavors with the cuisine of the world.  There are many world-class chefs in Hawaii and we are happy to make recommendations.
  • Golfers - Hawaii has some of the most beautiful and challenging golf courses attracting golfers from around the world.  Many were designed by former PGA champion golfers. With 70 to choose from on 6 islands we can help you find the perfect one for your client. Your clients may have trouble keeping their eye on the ball when surrounded by such beautiful scenery.
  • Repeat Visitors - For many travelers, Hawaii is a once in a lifetime vacation.  However once they have visited the islands they often want to return.  By asking your clients which Island they visited and where they stayed and if they enjoyed it, you will have a good idea of their tastes and can use that information to your advantage.  At Blue Sky Tours we want every experience to be the best and our Hawaii Specialists can help.
  • Family - More multi-generational families are traveling together every year and Hawaii is definitely family friendly.  Blue Sky Tours can recommend the best condominium for your client's needs and budget.  Most children under the age of 18 stay free with a paying adult and many resorts offer children’s programs that include lei making, ukulele playing and hula lessons.  Of course don’t forget about the aquatic playgrounds and water slides.
  • Historic Landmarks – Hawaii is filled with interesting landmarks for travelers that enjoy learning about the history of the islands.  Iconic Pearl Harbor is probably one of the most famous and popular landmarks in the world.  Many travelers will want to visit museums, but there are so many other historic sites.  Palaces, churches, petroglyphs, sacred fish ponds and entire towns.  Ask our Hawaii Specialists about the best places to visit.
Suggestions for Selling Points
  • Because Hawaii is a part of the United States, no passport is required and US currency is used.
  • If you don’t already, you may want to start participating in bridal shows and trade shows.  Have a signup sheet and follow up with postcards and flyers.
  • You can participate in informative webinars.
  • Create a referral program to reward your existing clients when their friend books travel with you.
  • Make note of your client’s birthdays and anniversaries so you can not only congratulate them but perhaps suggest a return trip to celebrate.
  • If you are a storefront travel agent you can display colorful posters of Hawaii.
  • For home based agents a vibrant website will draw in potential clients.
  • If interested, Blue Sky Tours can provide you with an affiliate booking engine.  This will allow your clients to book through your website and we will never contact them directly.